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Salesforce Basecamp Singapore Report

みなさん, こんにちは! This is ライアン (id:ryancsf) from TeamSpirit Singapore. Today, I would like to talk about my first Salesforce Basecamp experience in Singapore.

Today, on 28th of November 2018, salesforce basecamp was held in Marina Bay Sands, Singapore. Together with Koizumi-san, Nino-san, Go-san, Prashant, Ace and Jerry, all of us went to the basecamp. It was our first conference together as the Singapore team.

Below is the agenda of the event:

f:id:ryancsf:20181128172334p:plain

First Impression

The venue of the event, Marina Bay Sands exhibition center is huge. We spent around 5 minutes walking around the different expo theatre until finding the right one. Upon entering the venue, we were greeted with some nice refreshments of coffee and English tea. There's also some fresh fruit on display.

f:id:ryancsf:20181128173357j:plain Prashant and Nino-san were very happy when they discovered the drinks

f:id:ryancsf:20181128173611j:plain Fresh fruits provided as refreshments!

f:id:ryancsf:20181128173704j:plain Salesforce logo everywhere!

Keynote

Around 1.00 pm, the keynote started. All of us went to one of the bigger halls and the atmosphere changes. Lights were dimmed down and there was 2 big screens in front of us. It feels like a Mini-Dreamforce event to me.

f:id:ryancsf:20181128173944j:plain Mini DreamForce atmosphere

f:id:ryancsf:20181128174031p:plain We took a group photo before the event started

f:id:ryancsf:20181128174130j:plain The first slide they present is Thank You slides! So sweet :D

f:id:ryancsf:20181128174447p:plain This slide talks about the fourth revolution that we are in now.

f:id:ryancsf:20181128174406p:plain Salesforce's core values

The entire keynote was very inspiring as they showcase the latest innovation of Salesforce which is the Einstein Voice and there was a live demo on how they integrated different customer data using MuleSoft's anypoint platform, and then using Einstein AI to suggest the best recommendation after analyzing all the data.

After the keynote

After the keynote, we went back to the smaller room where we can each go to different tracks. There were many interesting tracks on that day. Each of us have different interests, so we separated and went to different tracks. If you are interested, you can see the list of all tracks here :

Salesforce Basecamp Singapore - 28 November 2018 - Agenda - Salesforce

As we are walking around... we saw some familiar characters!!! They are...

f:id:ryancsf:20181128181800j:plain

Astro & Codey, Salesforce's mascots!

So, we did the only thing that everyone else wants to do, which is...

f:id:ryancsf:20181128181857j:plain Take a picture with them!

Individual Track: Introduction to MuleSoft

MuleSoft is a company that was recently acquired by Salesforce. It is a company that specialise in integration of data. I joined a talk about MuleSoft's Anypoint platform.

f:id:ryancsf:20181128182422j:plain The speaker talks about their company's main feature : API-fying everything

f:id:ryancsf:20181128182739p:plain With API, you can avoid mass duplication.

Second talk: Transition to Lighting

Afterwards, around 3.00 pm, I joined another talk by Mr Dennis Chau, Senior Customer Adoption Analyst. In this talk, we learned about why Salesforce is pushing Lightning and how we can help customer to move to Lightning.

According to Mr Dennis, the main reason Salesforce is moving to Lightning is personalisation. Other reasons includes:

  1. Modern, intuitive interface
  2. Better performance.
  3. More customisability.

f:id:ryancsf:20181128182911p:plain The title slide

f:id:ryancsf:20181128183314j:plain Free salesforce notebook!

Conclusion

We went back to the office after the last talk. Overall, it was a good experience as we learned a lot more about how Salesforce works in Asia. We were also exposed to their vision and mission as well as their future products (Einstein Vision, Einstein Analytics, Anypoint integration).

I look forward to the next conference so we can get more knowledge and bring it back to TeamSpirit.